GET READY TO LEVEL UP 📈 YOUR CONTRACTING BUSINESS AND CHANGE YOUR LIFE.
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Join us at the 2023 TRANSFORM CONFERENCE hosted by Sales Transformation Group, where you'll learn from industry professionals on how to transform not only your business but also your life.

Over the course of four days from September 12-15, you'll gain invaluable insights and strategies to help you grow your contracting business, improve your sales processes, and enhance your personal development. Our expert speakers will share their expertise in topics such as sales, marketing, customer service, and leadership, giving you the tools and inspiration you need to succeed.

But the Transform Conference is more than just a learning experience. You'll also have the opportunity to network with like-minded professionals, build valuable connections, and form lasting relationships with fellow attendees.

Don't miss your chance to attend. Register now to secure your spot and get ready to take your business to new heights! 🙌

This is an intimate gathering of high-performing contractors. Seating is limited.
Watch the video below for more information⬇️

DATE

SEPTEMBER 12-15, 2023

LOCATION

Dallas, TX

SPEAKERS

20 Professional Speakers

TAKE YOUR CONTRACTING BUSINESS TO 
THE NEXT LEVEL⚡️

 This is for Residential and Commercial Contractors and their key team members who want to GROW both professionally and personally. If you’re looking for a TRANSFORMATION, you can't miss this event.
Become a Leader in Your Market.
Learn all the secrets to being a top performing contracting company in 2023.

WHY SHOULD YOU ATTEND? 👀

  • You want to network with high level contractors, their team members and the STG team
  • You want to meet Ryan Groth and the rest of the staff, along with his hand-selected speakers
  • You know that when your people grow, your business grows. You want to invest in your people, which in turn helps you transform as well
  • You want both high level sales, leadership, service, technology and best practices to be shared, but you also want to see your sales team transform before your eyes
  • You want to learn from titans in the industry and hear from top motivational speakers
  • You and your team want to become better communicators, more confident in yourselves, you want better marriages, relationships, families and a better company culture
  • You want to be inspired by others who are seeking permanent and transformative change
  • You want to be part of a movement that is leveling up the contracting industry at large
  • You want to stay ahead of the competition in a rapidly changing industry
  • You want to meet the best partners in growth, recommended by STG
  • You’re tired of the same old speakers, but will hear from fresh perspectives that will challenge you and your team to grow spiritually, professionally and personally
LIMITED SEATS. NOW IS YOUR CHANCE.
This is your chance to claim your seat at the biggest event of the year!

MEET THE HOST

CEO and Founder, Ryan Groth

Ryan Groth is the CEO and founder of Sales Transformation Group, a premier sales consulting firm that helps companies in the construction industry level up their sales processes, strategies, and revenue growth.

With over 15 years of experience, Ryan has become a leading expert in the construction industry. He has worked with many companies in the sector to transform their sales approach and increase their revenue. His deep understanding of the industry's unique challenges and opportunities allows him to create customized solutions that help his clients succeed.

Ryan has a proven track record of delivering results. He has helped them develop sales strategies that align with their business goals and leverage technology to streamline their sales processes. Ryan's approach involves identifying gaps in a company's sales strategy and developing a plan to address those gaps through sales training, coaching, and process improvement.

Ryan is also an accomplished speaker, with a focus on sharing his expertise and story.

Through his work with Sales Transformation Group, Ryan is committed to helping companies in the construction industry succeed by improving their sales processes and increasing their revenue.
Sales is not just about selling products or services. It's about creating meaningful connections, solving problems, and making a positive impact on people's lives. Level up your sales game by focusing on the value you bring, not just the transaction you make.

FEATURED SPEAKERS🔥

Main Speakers

Dr. Caroline Leaf

Bestselling Author, "Cleaning Up Your Mental Mess"
Communication Pathologist & Cognitive Neuroscientist

Chris Yano

CEO
RYNO Strategic Solutions

Danny Kerr

Co-Founder & Managing Partner
Breakthrough Academy

Cullen Talley

Founder
Exit Momentum

Industry Disruptor Panel

Sarah Weiss

CEO & President

Ryan Shantz

CEO

Adam Sand

CEO
Roofing Business Partner

Travis Harvego

President

Sebastian Jimenez

Founder & CEO
RillaVoice

Residential Sales Director Panel

Nick Stevens

Sales Director

Matthew Jaynes

Commercial Sales Director Panel

Matt Mele

New Business Development & Sales Manager
A&A Paving

Kara Stager

Sales Manager
Moser Roofing Solutions

Kim Baxter

Director of Revenue
National Roofing Partners

Commercial & Residential Top Sales Producer Panel

Josh Moser

Commercial
Director of Revenue
Moser Roofing Solutions

Randy Hurtado

Residential - $3.9M in personal sales and $29M as a company
Partner and COO
DT Roofing and DT Group of Companies

CEO Panel

Todd Eichholz

CEO
A&A Paving

Cole Taylor

Founder & CEO
The Starting Line

Coach JC

Founder & CEO
WIN ALL DAY

Breakout Speakers

Ronnie Lollar

COO
AVCO Roofing

Pete McKendrick

Senior Manager, Product Strategy

Greg Hayne

Commercial Roofing Service Growth Expert
Hayne Coaching Group

Bryan Mitchell

Service Department Expert
Sales Transformation Group

Heath Hicks

CEO of AVCO Roofing & Founder of Catch-All
AVCO Roofing

Steve Petermeyer

Identity Coach
Identity Exchange

Eric Richardson

Owner
Roofing Specialists of San Diego

Servant Leadership Panel

Jim Johnson

Head Coach
Contractor Coach Pro

Reggie Brock

National Account Manager

Randy Brothers

Founder
Elite Roofing

Marketing Panel

Kelly Warren

Senior Marketing Manager
CertainTeed Corporation

Jeff Bowab

Vice President of Sales
RYNO

Technology Panel

Thomas Basch

Channel Director
Leap

William Riley

President
Centerpoint Connect
“If opportunity doesn't knock, build a door.”
Milton beale

CHECK OUT WHAT OUR CLIENTS ARE SAYING 🗣

We've had a great time at Transform Conference and learned so much. The conversations were great about identity. [I] went back to the room [after dinner] and really just digested everything that I learned and it's been amazing. 
Michelle Boykin, Transform 2022
I was completely blown away by the 2022 Transform Conference. I guess I was just expecting the same experiences I've gotten from other conferences and past workplaces. You know, not really expecting to take much home from it. But that just wasn't the case. Like I said, I was completely blown away by all the speakers, all the breakout sessions, the one-on-one interaction with other contractors and speakers.
Steve Butzer, Transform 2022
One of my favourite classes I would say throughout the whole thing was Jamie Winship - he's just incredible. You know, he talked about false identity and that's what a lot of us identify ourselves as, and having a true identity is knowing what our gift is. That was awesome for me, you know, to understand my gift and how I can use it in my current role. 
Joe Jarkowsky, Transform 2022
INDUSTRY LEADING COACHING & TRAINING
Predict Revenue
We train your team with ATTMO™️, our proven system that gives you the tools and processes you need to accurately forecast revenue in your business.
Maximize Sales Team Potential
Transform your sales team into action takers who hunt for new business, and sell juicy high margin deals, without you having to invest your own time training them.
Gain Your Time Back
Imagine how much time you would regain if you didn’t have to worry about sales and hiring. With ATTMO™️, you will have the ability to fully delegate sales and recruiting so that you can focus on working on the business and not in the business.
Find and Attract Leads
Your sales reps will learn the most effective ways to self-generate leads so that you don’t need to rely on shared lead services or paying heinous agency fees.

OUR PARTNERS 🤝

TRANSFORM 2023 SPONSORS ⚡️

WEEK RUNDOWN

CUSTOM JAVASCRIPT / HTML
  • Renaissance Dallas Hotel
  • ​2222 North Stemmons Freeway, Dallas, TX, 75207
  • (214) 631-2222
DAY 1
SEPTEMBER 12, 2023
Salon DE 
6:00PM - 8:00PM
Welcome Reception with Ryan Groth
DAY 2
SEPTEMBER 13, 2023
6:00 AM
Workout with Coach JC
Salon DE 
8:00am - 8:10 am
Morning General Session 
8:10 am - 9:45am
Caroline Leaf
Salon DE 
10:00am - 11:00 am
Breakout Room A
Adam Sand
Breakout Room B
Todd Eichholz
Breakout Room C
Jamie Winship
Breakout Room D
Commercial Sales Leader Panel
Breakout Room E
Chris Yano
11:00am - 12:30pm
Breakout Room A
TBD
Breakout Room B
Greg Hayne
Breakout Room C
Caroline Leaf
Breakout Room D
Residential Top Sales Producers Panel
Breakout Room E
Sebastian - Rillavoice
Salon DE 
12:30pm - 1:30pm
Lunch General Session: Industry Disruptor Panel hosted by Ryan Groth

Featuring: Ryan Shantz, Adam Sand, Joe Hoffman, Sebastian Jimenez, Sarah Weiss (CEO of Elite Roofing Supply)
2:00pm - 3:15pm
Breakout Room D
Service Team Commercial
3:30pm - 4:45pm
Breakout Room B
Benjamin Norman
Breakout Room D
Commercial Top Sales Producers Panel
5:00 pm - 6:00pm 
Exhibits/Vendor Meetings
Salon DE
6:30pm - 8:00pm
Dinner & Keynote Session: Damon West
DAY 3
September 14, 2023
Salon DE 
8:00am - 8:10am
Welcome Day 3 - Cole Taylor
8:15am - 9:30am 
Breakfast Main Stage General Session
Cullen Talley
9:45am - 10:45am
Round Tables
11:00am - 12:00pm
Round Tables
Salon DE 
12:00pm - 1:30pm
Lunch General Session - Chris Yano
STG SUBJECT MATTER EXPERT TRAINING SESSIONS  
Breakout Room A: Roof Warrior (Ronnie Lollar, Heath Hicks & Joe Manzella)
1:45 - 2:30pm
The Four #1 Rules of D2D Sales
2:30 - 3:15pm
The Team Approach
3:15 - 4:00pm
Building a Sales Mindset
Breakout Room B: Service Accelerator (Bryan Mitchell and Ross Friedman)
1:45 - 2:30pm
Using Software for Service Growth
2:30 - 3:15pm
Tips for Increasing Average Job Size 
3:15 - 4:00pm
Mark-up, Gross Profit, Margins and Metrics
Breakout Room C: Sales Accelerator (Ryan Groth, David Reed, Jamie Schmidt)
1:45 - 2:30pm
Committing to The Process
2:30 - 3:15pm
What Your Customers Aren't Telling You
3:15 - 4:00pm
Sell To The Next Step
Breakout Room D: Paving Business Accelerator (Todd Eichholz)
1:45 - 2:30pm
Transforming Sales in Your Paving Business
2:30 - 3:15pm
Transforming Service in Your Paving Business
3:15 - 4:00pm
Transforming Systems in Your Paving Business
Breakout Room E: Recruiting Accelerator (Keith Knutter & Stuart Robles)
1:45 - 2:30pm
Defining the Best Person For Your Team
2:30 - 3:15pm
Interviews: Are You Asking the Right Questions?
3:15 - 4:00pm
Using AI & Automation to Speed Up The Process
Salon DE
5:30pm - 8:00pm 
VIP Mastermind Dinner
DAY 4
September 15, 2023
Salon DE 
8:00am - 8:30AM
Last Day Welcome with Ryan Groth
MINI MASTERMIND
For Owners and Upper Management
8:45 AM - 10:00 AM Executive Problem Solving

Steps for you to proactively manage priorities, achieve objectives & solve problems in your business.

10:15 AM - 11:30 AM Sales Recruiting Workshop

Let's get started with planning, scouting, and building the team your company needs to succeed.

SALES WARRIOR ROLE PLAY, WIN A SWORD IF YOU WIN! 
8:30 - 11:30am
For sales leaders and sales people
COMMERCIAL
Boardroom B
Role Play Competition
DOOR TO DOOR
Boardroom D
Role Play Competition
RESIDENTIAL RETAIL
Boardroom E
Role Play Competition
11:30am - 12:30pm
Close out & Awards [Ryan]
- Residential / Commercial Contractor of the Year
- Top Commercial / Residential Sales
- Transformation Award
- Overcomer Award
- Best Supporter (Admin)

BOOK YOUR ACCOMMODATION

Deadline to book with our group rate is is August 22nd!

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