TRANSFORM 2022 SPONSORS 

ABOUT THE CONFERENCE

WELCOME TO TRANSFORM CONFERENCE 2022

Join us at the Four Season Las Colinas in Dallas, TX from October 5-8, 2022 for our first ever TRANSFORM CONFERENCE!

In addition to our hearing from an inspiring lineup of thought leaders, pro athletes, and subject matter experts, you'll also level up your sales, leadership, and recruiting skills.

Reserve your tickets today!

COUNTDOWN TO TRANSFORM CONFERENCE

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2022 FEATURED SPEAKERS

INKY
JOHNSON

KEYNOTE SPEAKER
Former NFL First Round Prospect, Motivational Speaker.

HUNTER 
BALLEW

HEADLINE SPEAKER
Founder of Roofing.com and RoofCon. Serial Entrepreneur. 

JAMIE
WINSHIP

KEYNOTE SPEAKER
Identity Method. Transformational Leadership Expert.

STEVE
LITTLE

NATIONAL ROOFING PARTNERS
KPOST ROOFING AND WATERPROOFING
Industry Titan. Top 100 Roofing Contractor. Over $100M Combined Annual Revenue.

WILL
MILLER

PRIORITY ROOFING
CEO Multi Location $60M Annual Roofing Company. Growth Expert.

BENJI 
CARLSON

BREAKTHROUGH ACADEMY
Host of Contractor Evolution Show. Trade Operations Expert.

PATRICK 
PICKETT

NATIONAL ROOFING PARTNERS
National Account Manager: $15M in sales annually.

COLE
TAYLOR

THE STARTING LINE
Health and Fitness Entrepreneur. Former D1 Wide Receiver.

JOSH 
MOCK

NATIONAL ROOFING PARTNERS
National Account Manager

RYAN 
GROTH

SALES TRANSFORMATION GROUP
Founder of STG and Transform Conference. Industry Visionary.

GREG
HAYNE

HAYNE COACHING GROUP
Commercial Roofing Service Growth Expert

MARTIN PETTIGREW

MONARCH ROOFING
Author of "The Roofing Machine". $42M Annual Revenue. 

JAKE 
BENNINGTON

J WALES HOME SOLUTIONS
CRO

MANDY
MCINTYRE

1ST CHOICE ROOFING
Vice President

JOSEY
PARKS

COGNITIVE CONTRACTOR
CEO

VIKTORIA
CARTMILL

SALES TRANSFORMATION GROUP
Coach

TREVOR
WHITE

FORMER COACH: WAKE UP WARRIOR
Personal Transformation Speaker.

DANIEL
YOUNG

KINGDOM ROOFING SYSTEMS
Serial Entrepreneur. Leap Contractor Advisory Board Member.

MARC
KANIA

BIG FISH CONTRACTING
Project Advisor

IGOR
TRNINIC

BREAKTHROUGH ACADEMY
Managing Director

STG SUBJECT MATTER EXPERTS

CHRIS
WOLF

STG RESIDENTIAL RETAIL SALES EXPERT
15 Year Sales Veteran. Multi-Million Dollar Producer.

HEATH
HICKS

STG ROOFING GROWTH EXPERT
CEO AVCO Roofing. Founder of Catch All. Core Ignitor of $130M+ Over 6 Years.

RONNIE 
LOLLAR

STG D2D ROOFING SALES EXPERT
COO AVCO Roofing. 

BRYAN
MITCHELL

STG SERVICE DEPARTMENT GROWTH EXPERT
20+ Years Service Experience AKA The "Roof Admiral".

ADAM 
HOUSE

STG PRESIDENT
Serial Entrepreneur. Executive Leader. Three Successful Exits. Hyper Growth Catalyst.

BILL 
JOLL

STG COO
Data-Driven Growth Executive.

KEITH
KNUTTER

STG SVP
Growth Strategist. Dog Lover. Over $100M in consulting revenue.

INKY JOHNSON

How To Rise Above Adversity And Become UNSTOPPABLE…

LIFE IS NOT ABOUT WHAT HAPPENS TO YOU BUT HOW YOU RESPOND TO WHAT HAPPENS

After being born into extreme poverty, facing a debilitating injury, and losing a promising NFL career Inky could have declared defeat and accepted his “lot in life”…

But instead, he rose up.

What many would consider miserable circumstances Inky saw as an opportunity.

A chance to show the world that:

No matter how bad it gets - you can always come out on top.

Now he’s a world-renowned motivational speaker.

He has inspired clients in Wells Fargo, the US Air Force, AT&T, and other big-name corporate players.

And Inky will show how you too can keep going when the going gets tough.

HUNTER BALLEW

HOW TO BUILD A LEGACY AND MAKE THIS LIFE COUNT

While Hunter Ballew - the owner of Cornerstone Construction - is successful by every traditional metric imaginable like:

- Creating a business from 0 - $15M in just 3 years …

- Generating $15M in sales during the pandemic in 2020…

- Being featured on Forbes, Entrepreneur.com, USA Today, Business Insider & more

Hunter believes success is NOT just about making money, but about cultivating…

Integrity. Leadership. And Legacy.

Hunter is passionate about inspiring leaders like you to step up and change the lives of BILLIONS of people:

Starting with your customers, employees, and the local community.

He’ll share a passionate message to inspire you to make this life count and follow your own calling in a way that makes a difference not only in your business but in the world around you.

JAMIE WINSHIP

HOW TO FEARLESSLY LIVE IN YOUR ‘’GOD-GIVEN’’ IDENTITY…

Jamie Winship is a consultant who has worked with Seattle Seahawks and large corporations. He’s the inventor of “The identity Method’’, which helps high-performers acquire new levels of learning and creativity in any field.

What’s The Identity Method?

Identity Method helps you get rid of your inner conflicts - so you can find and reclaim your best self.

So, how does it work?

Most people are internally looping on false, disempowering stories about themselves…

…which keeps them back from leading the life and business they really want.

Once you realign your identity with your higher goals you’ll be able to experience a rapid shift in your results and well-being.

The best thing is - you won’t ever have to ‘’convince yourself’’ to stay motivated, or do the right thing again.

You’ll produce results and feel good - because that’s just WHO YOU ARE.

During his presentation, Jamie will walk you through how to identify the inner conflicts that hold you back (even if you’re not aware of them right now), and walk you through the process of inner transformation that will up-level your life & business forever.

STEVE LITTLE

INDUSTRY PERSPECTIVE ON HOW HE’S GROWN TO A COMBINED ANNUAL REVENUE OF $120MM

Our advisory board member Steve Little - the president of “K-Post Roofing” and CEO of “National Roofing Partners” (whose members generate $1 billion in annual collective revenue) will help you see how to work on your business, not in your business.

Steve has oversight for:

- Day-to-day operations,

- Strategic planning,

- Managing the overall brand,

- And seeking out emerging industry trends, including the latest technologies.

So, Steve will share the nitty-gritty strategic leadership mechanics behind how he runs 2 thriving businesses (one of which put a roof over the $1.3 billion AT&T Stadium in Arlington, TX)...

… and still makes time to be on at least 6 advisory boards (including ours)...

After Steve’s presentation, you’ll be able to see the 30,000 feet bird-eye view over how to lead & coach your sales, operations, and administrative team’s to scale your business, without constantly putting out new fires.

WILL MILLER

HOW TO GO TO A MULTI-LOCATION $60M PER YEAR BUSINESS IN JUST 5 YEARS

One of the most incredible and super low-key leaders in the Roofing industry that you NEED to know about is William Miller with Priority Roofing in Dallas.

If you’ve ever wondered what it takes to scale to an 8-figure multi-location operation and get everyone on your team to buy into your vision…

…just ask Will.

His secret?

Infectious Communication Style And Focus On Strategic Messaging

In other words - he has mastered the art of communicating the value of his mission to every stakeholder in his organization…

So, everyone on his team - from top to bottom - is passionately chucking “coals of growth” into the engine of his business.

That means he’ll show you what it takes to get employees, prospects, customers, partners, and investors to help you reach your goals.

BENJI CARLSON + IGOR TRNINIC

HOW TO SYSTEMIZE YOUR CONTRACTING BUSINESS AND ATTRACT INCREDIBLE TALENT TO INCREASE PROFITS AND BE ABLE TO DELEGATE AND ELEVATE

Want to stop wearing so many hats and…

…delegate day-to-day ops to an extremely talented team, that will skyrocket your revenue?

Then:

Don’t run your business "from the hip"...

Instead, meet Benji and Igor - the key players of “The Breakthrough Academy”:

A business development company created to help you evolve from being a doer of all things to a builder of smart systems and a leader of great people.

Their 400+ clients are cumulatively generating $1.3B and on average see a 40% increase in NET PROFITS in just 12 months of working with them.

So, during their presentation Benji and Igor will share what high-performers are looking for and how you can build a rockstar team that takes work off your shoulders… and money in your pockets!

PATRICK PICKETT + JOSH MOCK

HOW THEY COMBINED OVER $25M IN COMMERCIAL SALES ANNUALLY

Want to break into commercial… or 10x your commercial sales?

Then meet Patrick and Josh - national account managers for National Roofing Partners who’ve been there and done it.

During the commercial contracting sales panel, they will share:

How to land deals with commercial industry giants and…

What the country’s #1 companies expect from contractors and…

How to spark and keep profitable relationships in the industry…

COLE TAYLOR

HOW TO INCREASE YOUR INFLUENCE BY TAKING CONTROL OF YOUR HEALTH AND PRACTICAL STEPS TO IMPROVE CONFIDENCE AND PERFORMANCE

Cole is a Coach, Investor, Speaker, and the founder of The Starting Line - a fitness concierge service that has helped 50,000 clients transform their bodies.

So many contractors fail to see the connection between health and business success…

They’re always looking for systems, practical tips, and strategies…

But what everyone seems to be overlooking is:

“If you don’t feel good - you’ll never reach your full potential”...

So, Cole will help you explore the connection between your health and how it makes you feel about yourself, and how you can optimize your body, to skyrocket your business and happiness.

RYAN GROTH

CREATIVE AND INNOVATIVE WAYS TO IMPROVE THE MAGNETISM OF YOUR ORGANIZATION THROUGH TECHNOLOGY, TRAINING AND CULTURE

What if your company attracted the nation’s most talented sales pros and the most reputable customers?

What if you could set up systems that made it happen automatically?

And what if you could forget about labor shortages, thin profit margins, or not making enough sales?

Growing up, Ryan’s parents owned a construction company and he saw the pains that they went through due to not having a predictable, consistent sales system in place.

This has driven him to build a robust sales infrastructure for his own business AND help 600+ contractors and trades pros do it as well.

And he will show you how to not only IMPLEMENT his technology-driven B2B and B2C sales systems...

… but how to ingrain them deeply into your company culture, so winning becomes automatic.

GREG HAYNE

HOW TO GROW YOUR SERVICE DEPARTMENT’S REVENUE

Greg Hayne is the owner of the Hayne Coaching Group. He helps contractors find and implement better, smarter, more innovative ways to work.

His proven “Creating Great Service” training program consistently helps commercial roofers build profitable service departments.

And as someone who’s leading a non-competing contractors’ peer group…

Greg is always keeping his ear to the ground to hear what works right now…

No wonder his clients hit 7-figures in service revenue time and time again.

And while usually their tactics are kept behind closed doors he’ll finally reveal:

The Success Stories Of How Contractors Unlock Service Growth RIGHT NOW.

Greg won’t hold ANYTHING back so you’ll hear plenty of practical insights that you can implement ASAP to elevate your business…

And since many of his techniques originate in the mastermind groups that he leads - a lot of the stuff you’ll discover is so fresh you can’t find it anywhere else.

MARTIN PETTIGREW

HOW TO GROW A ROOFING SALES ORGANIZATION TO $42M/YR IN RESIDENTIAL RETAIL/INSURANCE

Martin is the owner of “Monarch Roofing”, which does $42M in annual revenue.

He has documented his journey to mid-8-figures in a bestselling book and developed a way to dominate any market through “an inside and out business structure”:

A proven concept that has contributed to his massive success.

It’s called:


“The Roofing Machine” Framework

During his speech he’ll share both the ‘’inside’’ workings of his success like: 


How to cultivate endless hunger to grow… so you never place any glass ceilings on your growth.

And the ‘’outside’’ practical frameworks you need to follow to scale your business.

No matter if you’re running a tight 5-10 person team or a 100 people empire - Martin will share how to go beyond that based on his personal experience.

JAKE BENNINGTON

INSIGHTS ON HIGH-PERFORMANCE D2D SALES DEVELOPMENT…

For 9 years Jake led sales squads of a $300MM pest control company and now he’s bringing a fresh perspective to the roofing industry as a Chief Revenue Officer at J Wales Home Solutions.

His duties include building, consulting, and optimizing sales forces in the direct-to-home space.

So, If you’re trying to build a high-performing D2D sales team from scratch…

Or if you want to make your D2D squad more streamlined, and ‘’hands-off’’...

Or you just want to find out how far you can push your team’s door-knocking results…

Then Jake is your guy.

His goal is to help you disrupt the roofing industry and revolutionize the experience for you AND your customers, so he’ll show you how to optimize every nook and cranny of your D2D sales architecture.

MANDY MCINTYRE

HOW TO SOLVE THE LABOR SHORTAGE THROUGH LEADERSHIP DEVELOPMENT AND CREATING AN ATTRACTIVE CULTURE

Yes, the labor market is TOUGH right now…

But why do some contractors still build huge 100+ people teams with ease…

… and others struggle to find just 5 solid closers?

Mandy McIntyre is the VP of 1st Choice Roofing and she has figured this out.

With a decade-plus already invested in the Roofing industry, Mandy has spotted the key cause of labor shortage:

The Leadership Shortage

That’s right - the ‘’x-factor’’ behind building a successful team is the leaders of the said team and the culture they cultivate.

So Mandy will share how “1st Choice Roofing’’ leaders have built an inclusive, high-performing company culture that attracts amazing employees even in the midst of a labor shortage.

VICTORIA CARTMILL

HOW TO CREATE A CULTURE OF COACHING IN YOUR BUSINESS

Let’s face it…

When your team is small you can oversee every process in your business…

… but if you want to grow beyond 5 - 20 people on your team…

… if you want to build a serious 8-figure business - you can’t just check in with everyone anymore…

Because if you want 50, 150, or 500+ employees to follow your vision - you either have to clone yourself OR find a way to keep them accountable when you’re not around…

And the way to do that is:

Get everyone on your team as invested in your business’ success as you are.

Top-tier organizations become self-driven entities by setting up internal ‘’coaching mechanisms’’ which keep everyone accountable and performing at a high level. And Victoria Cartmill is an astounding STG coach, who will show you:


How to get everyone from sales to operations focused on helping each other to rise up…

So, you can expect Victoria to bring impactful and actionable insights into the sales process, along with helping to create an exciting and attractive sales culture in your contracting business.

TREVOR WHITE

HOW TO LIVE WITHIN YOUR PERSONAL TRUTHS. MAKE THE GREATEST IMPACT ON THE WORLD AROUND YOU AND OVERCOME YOUR PERSONAL “DARK SIDE”

Trevor White is a former coach for one of the biggest self-development brands in the world - “Wake Up Warrior” - and the message he’ll share is simple:

Stop Lying!

We ALL want to become better…

Better business people, better parents, better husbands, and wives…

And deep down we know what we need to do to make it happen…

But then life hits us with a bad night’s sleep, trouble at work, or just a sudden wave of laziness - and we start making excuses to stay the same…

These excuses may be convincing - but they’re not true.

So, we actually start believing and perpetuating self-limiting lies.

That’s why Trevor will help to uncover the areas of your life where you’re not being true to yourself, and how to finally align your personal truth and actions with your goals.

DANIEL YOUNG

HOW LEAD GEN AND ADOPTION OF TECHNOLOGY HAS HELPED HIM RAPIDLY SCALE

Daniel comes from a multi-generational lineage of Construction with a 15-year professional history as a CEO in the trades.

He sees business as an opportunity to live out his faith in the marketplace, offer jobs to those he loves, and just help others…

… including other contractors who are struggling to adapt to the new requirements of the technology-driven sales landscape.

See, many contractors are wary of using technology.

And if they use it they don’t take FULL advantage of its possibilities.

So, Daniel will show you how to prospect, pre-qualify leads, and close more sales using technology…

… as well as how to keep your team on track to hitting their targets.

After you hear Daniel talk you’ll be able to dramatically shorten your sales cycles, buff up your team’s performance and scale at a rate you won’t believe is possible.

CHRIS WOLF

HOW TO DOUBLE YOUR RESIDENTIAL RETAIL SALES CLOSE RATE WHILE GETTING YOUR PERSONAL FREEDOMS AND TIME BACK

Chris has not only built multiple multi-million construction businesses (in highly competitive markets)…

...but also helped 100s of retail contractors and salespeople generate millions in sales.

His secret?

He’s a master closer when it comes to retail sales.

And he will teach you how to master residential retail sales as well, so you can close deals:

No matter the bad economy, off-season, or whatever other insanity is taking place in the world.

And what’s really cool is - his approach doesn’t require you to work more.

Actually, it’s quite the opposite - Chris’s sales tactics are so effective he has almost completely eliminated unqualified, time-wasting “one-legged’’ appointments…

So, he can accomplish way more in a shorter period of time and reclaim time to do the things he loves.

Chris will show you how he makes it all happen (among other things like how he goes on month-long tropical vacations while running a multi-million dollar business and how you can do it as well).

HEATH HICKS + RONNIE LOLLAR

HOW TO RAMP UP GREEN UPS AND TURN THEM INTO D2D SALES ALL-STARS

If you’re struggling to scale your business with D2D sales, because…

… you hate wasting time on new hires (who mostly last less than two weeks anyway)...

… OR you can’t find ‘’the perfect’’ closer in an area where sales talent is rare…

… OR you just don’t have time to become a master sales manager then…

Heath Hicks and Ronnie Lollar will share how they built a $30M+ roofing company while managing 50+ door-to-door reps IN 3 STATES, without breaking a sweat.

You’ll find out their secrets to managing a professional D2D sales force, by ramping up inexperienced reps, so you don’t have to find “perfect” salespeople (or worry about competitors stealing your skilled salespeople)...

BRYAN MITCHELL

25 STAGES OF HOW TO GROW A ROOFING SERVICE DEPARTMENT. WHETHER YOU HAVE 0 TRUCKS OR DOZENS HE’LL TEACH YOU HOW TO SCALE.

Bryan Mitchell is a former Vice President of a $58 million roofing company.

His experience includes running a department of 6 estimators generating over $12 million in estimates monthly.

Bryan has built an 8-figure service department (yes eight) from the ground up…

… and our clients who follow his blueprint have gone from zero to 10 - 15 trucks fast.

Bryan will cover the ins and outs of the 25-stage blueprint for the 7-figure service department.

That means you’ll learn how to get leads, sell service, and pop in new sales/production talent on-demand.

At the end of Bryan’s presentation, you’ll know how to systematically grow a ‘’cash cow’’ service division.

KEITH KNUTTER, ADAM HOUSE, BILL JOLL

EXECUTIVE LEADERSHIP & MINDSET STRATEGIES FOR DEVELOPING ENTERPRISE VALUE AND POSITIONING YOUR BUSINESS FOR AN EXIT

If you want to figure out how you can rapidly add zeros to your revenue and business’ valuation…

Then you have to use the same executive strategies that leaders of actual billion-dollar companies use.

So meet the Sales Transformation Group executive team: Adam House, Bill Joll, and Keith Knutter.

These guys have not only helped HUGE companies in and out of the construction/trades industry - but also cumulatively managed billions of dollars in capital.

What you’re about to learn has helped Adam create and sell several multi-million dollar businesses, Keith to secure $100M+ in project and service contracts annually, and Bill to manage $1B+ P&Ls of his clients (and sell his own business to Google)…

They will share how to build enterprise value the same way the top 10% of companies like Microsoft, Tractor Supply, Zappos, and others go to billion dollars…

INKY JOHNSON

How To Rise Above Adversity And Become UNSTOPPABLE…

LIFE IS NOT ABOUT WHAT HAPPENS TO YOU BUT HOW YOU RESPOND TO WHAT HAPPENS

After being born into extreme poverty, facing a debilitating injury, and losing a promising NFL career Inky could have declared defeat and accepted his “lot in life”…

But instead, he rose up.

What many would consider miserable circumstances Inky saw as an opportunity.

A chance to show the world that:

No matter how bad it gets - you can always come out on top.

Now he’s a world-renowned motivational speaker.

He has inspired clients in Wells Fargo, the US Air Force, AT&T, and other big-name corporate players.

And Inky will show how you too can keep going when the going gets tough.

HUNTER BALLEW

HOW TO BUILD A LEGACY AND MAKE THIS LIFE COUNT

While Hunter Ballew - the owner of Cornerstone Construction - is successful by every traditional metric imaginable like:

- Creating a business from 0 - $15M in just 3 years …

- Generating $15M in sales during the pandemic in 2020…

- Being featured on Forbes, Entrepreneur.com, USA Today, Business Insider & more

Hunter believes success is NOT just about making money, but about cultivating…

Integrity. Leadership. And Legacy.

Hunter is passionate about inspiring leaders like you to step up and change the lives of BILLIONS of people:

Starting with your customers, employees, and the local community.

He’ll share a passionate message to inspire you to make this life count and follow your own calling in a way that makes a difference not only in your business but in the world around you.

JAMIE WINSHIP

HOW TO FEARLESSLY LIVE IN YOUR ‘’GOD-GIVEN’’ IDENTITY…

Jamie Winship is a consultant who has worked with Seattle Seahawks and large corporations. He’s the inventor of “The identity Method’’, which helps high-performers acquire new levels of learning and creativity in any field.

What’s The Identity Method?

Identity Method helps you get rid of your inner conflicts - so you can find and reclaim your best self.

So, how does it work?

Most people are internally looping on false, disempowering stories about themselves…

…which keeps them back from leading the life and business they really want.

Once you realign your identity with your higher goals you’ll be able to experience a rapid shift in your results and well-being.

The best thing is - you won’t ever have to ‘’convince yourself’’ to stay motivated, or do the right thing again.

You’ll produce results and feel good - because that’s just WHO YOU ARE.

During his presentation, Jamie will walk you through how to identify the inner conflicts that hold you back (even if you’re not aware of them right now), and walk you through the process of inner transformation that will up-level your life & business forever.

STEVE LITTLE

INDUSTRY PERSPECTIVE ON HOW HE’S GROWN TO A COMBINED ANNUAL REVENUE OF $120MM

Our advisory board member Steve Little - the president of “K-Post Roofing” and CEO of “National Roofing Partners” (whose members generate $1 billion in annual collective revenue) will help you see how to work on your business, not in your business.

Steve has oversight for:

- Day-to-day operations,

- Strategic planning,

- Managing the overall brand,

- And seeking out emerging industry trends, including the latest technologies.

So, Steve will share the nitty-gritty strategic leadership mechanics behind how he runs 2 thriving businesses (one of which put a roof over the $1.3 billion AT&T Stadium in Arlington, TX)...

… and still makes time to be on at least 6 advisory boards (including ours)...

After Steve’s presentation, you’ll be able to see the 30,000 feet bird-eye view over how to lead & coach your sales, operations, and administrative team’s to scale your business, without constantly putting out new fires.

WILL MILLER

HOW TO GO TO A MULTI-LOCATION $60M PER YEAR BUSINESS IN JUST 5 YEARS

One of the most incredible and super low-key leaders in the Roofing industry that you NEED to know about is William Miller with Priority Roofing in Dallas.

If you’ve ever wondered what it takes to scale to an 8-figure multi-location operation and get everyone on your team to buy into your vision…

…just ask Will.

His secret?

Infectious Communication Style And Focus On Strategic Messaging

In other words - he has mastered the art of communicating the value of his mission to every stakeholder in his organization…

So, everyone on his team - from top to bottom - is passionately chucking “coals of growth” into the engine of his business.

That means he’ll show you what it takes to get employees, prospects, customers, partners, and investors to help you reach your goals.

BENJI CARLSON + IGOR TRNINIC

HOW TO SYSTEMIZE YOUR CONTRACTING BUSINESS AND ATTRACT INCREDIBLE TALENT TO INCREASE PROFITS AND BE ABLE TO DELEGATE AND ELEVATE

Want to stop wearing so many hats and…

…delegate day-to-day ops to an extremely talented team, that will skyrocket your revenue?

Then:

Don’t run your business "from the hip"...

Instead, meet Benji and Igor - the key players of “The Breakthrough Academy”:

A business development company created to help you evolve from being a doer of all things to a builder of smart systems and a leader of great people.

Their 400+ clients are cumulatively generating $1.3B and on average see a 40% increase in NET PROFITS in just 12 months of working with them.

So, during their presentation Benji and Igor will share what high-performers are looking for and how you can build a rockstar team that takes work off your shoulders… and money in your pockets!

PATRICK PICKETT + JOSH MOCK

HOW THEY COMBINED OVER $25M IN COMMERCIAL SALES ANNUALLY

Want to break into commercial… or 10x your commercial sales?

Then meet Patrick and Josh - national account managers for National Roofing Partners who’ve been there and done it.

During the commercial contracting sales panel, they will share:

How to land deals with commercial industry giants and…

What the country’s #1 companies expect from contractors and…

How to spark and keep profitable relationships in the industry…

COLE TAYLOR

HOW TO INCREASE YOUR INFLUENCE BY TAKING CONTROL OF YOUR HEALTH AND PRACTICAL STEPS TO IMPROVE CONFIDENCE AND PERFORMANCE

Cole is a Coach, Investor, Speaker, and the founder of The Starting Line - a fitness concierge service that has helped 50,000 clients transform their bodies.

So many contractors fail to see the connection between health and business success…

They’re always looking for systems, practical tips, and strategies…

But what everyone seems to be overlooking is:

“If you don’t feel good - you’ll never reach your full potential”...

So, Cole will help you explore the connection between your health and how it makes you feel about yourself, and how you can optimize your body, to skyrocket your business and happiness.

RYAN GROTH

CREATIVE AND INNOVATIVE WAYS TO IMPROVE THE MAGNETISM OF YOUR ORGANIZATION THROUGH TECHNOLOGY, TRAINING AND CULTURE

What if your company attracted the nation’s most talented sales pros and the most reputable customers?

What if you could set up systems that made it happen automatically?

And what if you could forget about labor shortages, thin profit margins, or not making enough sales?

Growing up, Ryan’s parents owned a construction company and he saw the pains that they went through due to not having a predictable, consistent sales system in place.

This has driven him to build a robust sales infrastructure for his own business AND help 600+ contractors and trades pros do it as well.

And he will show you how to not only IMPLEMENT his technology-driven B2B and B2C sales systems...

… but how to ingrain them deeply into your company culture, so winning becomes automatic.

GREG HAYNE

HOW TO GROW YOUR SERVICE DEPARTMENT’S REVENUE

Greg Hayne is the owner of the Hayne Coaching Group. He helps contractors find and implement better, smarter, more innovative ways to work.

His proven “Creating Great Service” training program consistently helps commercial roofers build profitable service departments.

And as someone who’s leading a non-competing contractors’ peer group…

Greg is always keeping his ear to the ground to hear what works right now…

No wonder his clients hit 7-figures in service revenue time and time again.

And while usually their tactics are kept behind closed doors he’ll finally reveal:

The Success Stories Of How Contractors Unlock Service Growth RIGHT NOW.

Greg won’t hold ANYTHING back so you’ll hear plenty of practical insights that you can implement ASAP to elevate your business…

And since many of his techniques originate in the mastermind groups that he leads - a lot of the stuff you’ll discover is so fresh you can’t find it anywhere else.

MARTIN PETTIGREW

HOW TO GROW A ROOFING SALES ORGANIZATION TO $42M/YR IN RESIDENTIAL RETAIL/INSURANCE

Martin is the owner of “Monarch Roofing”, which does $42M in annual revenue.

He has documented his journey to mid-8-figures in a bestselling book and developed a way to dominate any market through “an inside and out business structure”:

A proven concept that has contributed to his massive success.

It’s called:


“The Roofing Machine” Framework

During his speech he’ll share both the ‘’inside’’ workings of his success like: 


How to cultivate endless hunger to grow… so you never place any glass ceilings on your growth.

And the ‘’outside’’ practical frameworks you need to follow to scale your business.

No matter if you’re running a tight 5-10 person team or a 100 people empire - Martin will share how to go beyond that based on his personal experience.

JAKE BENNINGTON

INSIGHTS ON HIGH-PERFORMANCE D2D SALES DEVELOPMENT…

For 9 years Jake led sales squads of a $300MM pest control company and now he’s bringing a fresh perspective to the roofing industry as a Chief Revenue Officer at J Wales Home Solutions.

His duties include building, consulting, and optimizing sales forces in the direct-to-home space.

So, If you’re trying to build a high-performing D2D sales team from scratch…

Or if you want to make your D2D squad more streamlined, and ‘’hands-off’’...

Or you just want to find out how far you can push your team’s door-knocking results…

Then Jake is your guy.

His goal is to help you disrupt the roofing industry and revolutionize the experience for you AND your customers, so he’ll show you how to optimize every nook and cranny of your D2D sales architecture.

MANDY MCINTYRE

HOW TO SOLVE THE LABOR SHORTAGE THROUGH LEADERSHIP DEVELOPMENT AND CREATING AN ATTRACTIVE CULTURE

Yes, the labor market is TOUGH right now…

But why do some contractors still build huge 100+ people teams with ease…

… and others struggle to find just 5 solid closers?

Mandy McIntyre is the VP of 1st Choice Roofing and she has figured this out.

With a decade-plus already invested in the Roofing industry, Mandy has spotted the key cause of labor shortage:

The Leadership Shortage

That’s right - the ‘’x-factor’’ behind building a successful team is the leaders of the said team and the culture they cultivate.

So Mandy will share how “1st Choice Roofing’’ leaders have built an inclusive, high-performing company culture that attracts amazing employees even in the midst of a labor shortage.

VIKTORIA CARTMILL

HOW TO CREATE A CULTURE OF COACHING IN YOUR BUSINESS

Let’s face it…

When your team is small you can oversee every process in your business…

… but if you want to grow beyond 5 - 20 people on your team…

… if you want to build a serious 8-figure business - you can’t just check in with everyone anymore…

Because if you want 50, 150, or 500+ employees to follow your vision - you either have to clone yourself OR find a way to keep them accountable when you’re not around…

And the way to do that is:

Get everyone on your team as invested in your business’ success as you are.

Top-tier organizations become self-driven entities by setting up internal ‘’coaching mechanisms’’ which keep everyone accountable and performing at a high level. And Viktoria Cartmill is an astounding STG coach, who will show you:


How to get everyone from sales to operations focused on helping each other to rise up…

So, you can expect Viktoria to bring impactful and actionable insights into the sales process, along with helping to create an exciting and attractive sales culture in your contracting business.

TREVOR WHITE

HOW TO LIVE WITHIN YOUR PERSONAL TRUTHS. MAKE THE GREATEST IMPACT ON THE WORLD AROUND YOU AND OVERCOME YOUR PERSONAL “DARK SIDE”

Trevor White is a former coach for one of the biggest self-development brands in the world - “Wake Up Warrior” - and the message he’ll share is simple:

Stop Lying!

We ALL want to become better…

Better business people, better parents, better husbands, and wives…

And deep down we know what we need to do to make it happen…

But then life hits us with a bad night’s sleep, trouble at work, or just a sudden wave of laziness - and we start making excuses to stay the same…

These excuses may be convincing - but they’re not true.

So, we actually start believing and perpetuating self-limiting lies.

That’s why Trevor will help to uncover the areas of your life where you’re not being true to yourself, and how to finally align your personal truth and actions with your goals.

DANIEL YOUNG

HOW LEAD GEN AND ADOPTION OF TECHNOLOGY HAS HELPED HIM RAPIDLY SCALE

Daniel comes from a multi-generational lineage of Construction with a 15-year professional history as a CEO in the trades.

He sees business as an opportunity to live out his faith in the marketplace, offer jobs to those he loves, and just help others…

… including other contractors who are struggling to adapt to the new requirements of the technology-driven sales landscape.

See, many contractors are wary of using technology.

And if they use it they don’t take FULL advantage of its possibilities.

So, Daniel will show you how to prospect, pre-qualify leads, and close more sales using technology…

… as well as how to keep your team on track to hitting their targets.

After you hear Daniel talk you’ll be able to dramatically shorten your sales cycles, buff up your team’s performance and scale at a rate you won’t believe is possible.

CHRIS WOLF

HOW TO DOUBLE YOUR RESIDENTIAL RETAIL SALES CLOSE RATE WHILE GETTING YOUR PERSONAL FREEDOMS AND TIME BACK

Chris has not only built multiple multi-million construction businesses (in highly competitive markets)…

...but also helped 100s of retail contractors and salespeople generate millions in sales.

His secret?

He’s a master closer when it comes to retail sales.

And he will teach you how to master residential retail sales as well, so you can close deals:

No matter the bad economy, off-season, or whatever other insanity is taking place in the world.

And what’s really cool is - his approach doesn’t require you to work more.

Actually, it’s quite the opposite - Chris’s sales tactics are so effective he has almost completely eliminated unqualified, time-wasting “one-legged’’ appointments…

So, he can accomplish way more in a shorter period of time and reclaim time to do the things he loves.

Chris will show you how he makes it all happen (among other things like how he goes on month-long tropical vacations while running a multi-million dollar business and how you can do it as well).

HEATH HICKS + RONNIE LOLLAR

HOW TO RAMP UP GREEN UPS AND TURN THEM INTO D2D SALES ALL-STARS

If you’re struggling to scale your business with D2D sales, because…

… you hate wasting time on new hires (who mostly last less than two weeks anyway)...

… OR you can’t find ‘’the perfect’’ closer in an area where sales talent is rare…

… OR you just don’t have time to become a master sales manager then…

Heath Hicks and Ronnie Lollar will share how they built a $30M+ roofing company while managing 50+ door-to-door reps IN 3 STATES, without breaking a sweat.

You’ll find out their secrets to managing a professional D2D sales force, by ramping up inexperienced reps, so you don’t have to find “perfect” salespeople (or worry about competitors stealing your skilled salespeople)...

BRYAN MITCHELL

25 STAGES OF HOW TO GROW A ROOFING SERVICE DEPARTMENT. WHETHER YOU HAVE 0 TRUCKS OR DOZENS HE’LL TEACH YOU HOW TO SCALE.

Bryan Mitchell is a former Vice President of a $58 million roofing company.

His experience includes running a department of 6 estimators generating over $12 million in estimates monthly.

Bryan has built an 8-figure service department (yes eight) from the ground up…

… and our clients who follow his blueprint have gone from zero to 10 - 15 trucks fast.

Bryan will cover the ins and outs of the 25-stage blueprint for the 7-figure service department.

That means you’ll learn how to get leads, sell service, and pop in new sales/production talent on-demand.

At the end of Bryan’s presentation, you’ll know how to systematically grow a ‘’cash cow’’ service division.

KEITH KNUTTER, ADAM HOUSE, BILL JOLL

EXECUTIVE LEADERSHIP & MINDSET STRATEGIES FOR DEVELOPING ENTERPRISE VALUE AND POSITIONING YOUR BUSINESS FOR AN EXIT

If you want to figure out how you can rapidly add zeros to your revenue and business’ valuation…

Then you have to use the same executive strategies that leaders of actual billion-dollar companies use.

So meet the Sales Transformation Group executive team: Adam House, Bill Joll, and Keith Knutter.

These guys have not only helped HUGE companies in and out of the construction/trades industry - but also cumulatively managed billions of dollars in capital.

What you’re about to learn has helped Adam create and sell several multi-million dollar businesses, Keith to secure $100M+ in project and service contracts annually, and Bill to manage $1B+ P&Ls of his clients (and sell his own business to Google)…

They will share how to build enterprise value the same way the top 10% of companies like Microsoft, Tractor Supply, Zappos, and others go to billion dollars…

TRANSFORM CONFERENCE

  •  When: October 5th - 8th 2022
  • Where: Four Seasons Dallas at Las Colinas
  • Wear: Business Casual
  • Why: To create a predictably profitable sales process in your organization
  • Who: Owners, Executives, Upper Management, Sales Leaders, Sales People (D2D, Commercial, Residential Retail Sales, Service Department Managers)
  • ​What: Leveling up your mindset, sales process, and creating space for transformation.

SCHEDULE

DAY 01

OPEN NETWORKING

Day one sets the tone for an epic weekend starting with an evening reception. You'll have the chance to meet the event sponsors, and other growth minded professionals who are absolutely crushing it during this open networking time.

SCHEDULE

DAY 02

PERSONAL TRANSFORMTION
+ THOUGHT LEADERSHIP

Day two is all about personal and professional transformation. You'll hear from thought leaders, high-profile contractors who are crushing it, and a special keynote from motivational speaker and athlete Inky Johnson.

8:00 - 8:30 Breakfast and Opening Session - Ryan Groth

8:30 - 9:15 Identity Method - Jamie Winship

9:30 - 10:45 Personal Transformation Breakouts

- Jamie Winship
- Trevor White

11:00 - 12:15 Contractors Who Are Crushing It Breakouts

- Will Miller

12:30 - 1:30 Lunch and CEO Panel - Adam House 

2:00 - 3:15 Thought Leadership Roundtables

3:30 - 4:45 Contractors Who Are Crushing It Pt. 2

- Daniel Young, Martin Pettigrew

5:00 - 6:00 Networking

6:30 -  8:00 Dinner & Keynote - Inky Johnson

SCHEDULE

DAY 03

GROWTH MASTERMIND

Day three is focused on helping you gain the skills you need to level up. You'll have the benefit of working with subject matter experts in breakout sessions to gain an edge in sales, executive leadership, recruiting and more. The day ends with a LIVE sales competition!

8:00 - 9:15 "Make it Count" - Hunter Ballew

9:30 - 12:15 Subject Matter Expert Breakouts (Executive Coaching, Roofing Service, Commercial Sales, Residential Retail Sales, D2D Roofing Sales)

12:30 - 1:30 Lunch - Pro Athlete Panel

1:30 - 2:00 Networking

2:15 - 4:30 Mastermind Sessions - Executive Problem Solving, Recruiting (For Owners and Upper Management)

2:15 - 4:30 Sales Competition - Commercial, D2D, Residential Retail (For Sales Leaders and Sales People)  

SCHEDULE

DAY 04

AWARDS CEREMONY

Transform Conference will close with a short half day, where awards will be given to companies who won the previous days tournaments.

8:00 - 12:00 Breakfast / Close / Awards Ceremony - Ryan Groth

RESERVE YOUR SEAT NOW

2022 EARLY BIRD PRICING

CUSTOM JAVASCRIPT / HTML

WHAT PEOPLE ARE SAYING

TESTIMONIALS

DAVID CREIGHTON

DC'S CONTRACTING

BILL ANDREWS

PARSONS ROOFING

CODY SECHELSKI

FRESH VISION ENTERPRISES

BRADLEY STEPHENS

WOODIWISS PAINTING

BJ SALDANA

INTEGRITY ROOFING

SANDER HICKS

ZEN SPACE MAKERS

DANIEL OTTO

MGC ROOFING

TOBY WOODIWISS

WOODIWISS PAINTING

MIKE CARSLEY

PARSONS ROOFING